Articles
Why perfume smells differently on different people
Posted by Katrina Sellers onTL;DR: Don’t use harsh stuff on your skin, keep it moisturized, and ease up on those bottomless mimosas (you’re embarrassing the family). There’s little in the way of scientific research to explain why exactly the same scent can smell so differently on different people. But there are a few credible...
Scent consistency: why what you (first) smell isn't always what you get
Posted by Katrina Sellers onYou spritz on a scent at the perfume counter. You give it a few whiffs and decide you like it. You buy a bottle. But a few hours later, the smell on your skin isn’t at all like what you remembered. You might wonder if you’re hallucinating, but you’re not....
Five tips for applying perfume
Posted by Katrina Sellers onOne of the questions we get most is how to apply perfume. Of course you can just spray it wherever, but there are definitely optimal ways of doing it if you’re looking for subtlety and longevity, both of which are super important when you’re indulging in a high quality fragrance....
Smelling old: how science influences fragrance trends
Posted by Katrina Sellers onYou may not consciously realize that you’ve got associations with what smells are age-appropriate, but you probably do. Have you ever smelled a perfume and immediately dismissed it, thinking, “no, this smells like an old lady”? What makes you associate certain fragrance ingredients with people of a certain age? It's...