Our Story

Jules & Vetiver was started by Katrina Sellers, a girl who loved perfume but not the experience of buying it. So she decided to launch a fine fragrance brand like the kind she wished existed. A line of unique fragrances for people who are fascinated by scent but bored with traditional perfume.

Our unisex scents are hand formulated in Charlotte, NC. We craft in small batches, focused only on the Good Stuff: quality, artistry, and science. We strip out the Bad Stuff: pretentiousness, ingredient secrecy, and flashy marketing that has nothing to do with what's in the bottle. And our scents are mixed fresh, to ensure their quality and longevity.  

Our range includes Limited Edition fragrances, semi-personalized Fragrance Bar scents, and our Bridal Collection. In Fall 2021, we debuted a limited run of home fragrance products.

We're delighted to have been featured in publications like Garden & Gun and QC Exclusive and we were honored to be selected by the judges of the 2021 Made in the South Awards as one of the South's top makers.

We're about three things

Responsible Luxury, Without Waste

We're certified by Leaping Bunny as a cruelty-free brand and are proud partners of the NoIssue Eco Packaging Alliance, supporting global reforestation. We continually seek and reevaluate to offer the most minimalistic, waste-conscious, eco-friendly ingredient and packaging options we can find. We're not perfect, but we're doing what we can.

Transparency

We use (verifiably) sustainably sourced*, 100% transparent ingredients: free of common allergens, and fully in line with IFRA safety standards. We spell out every single thing that's in your scent, both botanical and manmade, because you deserve to make up your own mind about what you like, and you can't do that if you don't know what's in the bottle. 

Client Collaboration

As an independent brand, we're able to tailor and fine tune our formulas based entirely on direct customer feedback. (That's you.) This collaboration with our customers gives you a hands-on, highly personalized alternative to typical off-the-shelf beauty brands. You help us craft every single thing we make. And we're committed to cultivating your knowledge and passion for scent witharticlesand other interesting facts that will make you smarter about fragranceand have cool things to say at your next cocktail party.

In short, we're obsessed with giving you the most unique and fascinating perfume experience you'll ever have. Reach out anytime at hello@julesandvetiver.com – we love hearing from you. 

Proud partners of the NoIssue Eco Packaging Alliance.

*What does that actually mean? Our botanical products are sourced only from reputable vendors that comply with the strictest sustainability guidelines, including CITES and the International Union for Conservation of Nature.

Our Story